The Testimonials that count
They focus on one important thing
Last night, I conducted my monthly group coaching call with my clients.
Soon after the session, I sent out a feedback form (as always) to check if there was anything that they wanted to share feedback on.
This can range from bouquets (what they enjoyed, any A-Ha moments that gave them clarity) to brickbats (kind ones, where they shared what didn’t work and what could be improved upon).
But it was only this morning that I woke up to one of the best messages from one client, who incidentally also attended the group session.
I confess I was more than a bit overwhelmed with this message, because it re-affirmed that I was on the right path, as far as coaching was concerned.
The interesting thing about this testimonial is what it actually focused on and that is what makes it a more valuable credential than anything else I’ve seen.
It focused on the transformative process of the individual.
Getting people to more page views isn’t the challenge; making them understand what they achieve, if they do that is more crucial.
The key learning here is to make people process this information on their own.
Notice how she said, ‘I’ve been working on increasing my page views for a year but now that I have it, I no longer care about page views’ (sic).
THAT right there is exactly what I dream of, when it comes to my clients and their goals.
It is what I hope will move them out of a space of chasing goals and instead working with a sense of joy and passion, serving their audience in the process.
And you want to hear the strangest thing?
When you do the latter, the former happens almost automatically, without your even trying. :)
*If you’d like to know how I help people clarify their blogging goals and business mindset, read about it here.
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