Medium will add to your authority and branding. Free writing won’t hamper your branding- it will add weight to it. Think of it as a showcase of your work.

I don’t worry about perfection or structure when I write on Medium- it’s an experiment to tell me what content resonates with my audience. The ones that do get repurposed into a longer post on my website or an episode on my podcast or a video on my YouTube channel.

You don’t need more topics; you can work with what you already have.