How to Use Pinterest Without Worrying About the Algorithm

Learn to fall in love with the platform

Using Pinterest Differently

In July 2021, I had a breakthrough moment. What if I stopped using Pinterest as a creator? What if I stopped worrying about the innumerable changes on this platform and instead learnt to focus on why the platform actually existed? In other words, what if I used it exactly as it was meant to be used — a visual bookmarking tool which could come in handy for me when I needed something in a hurry?

An Experiment — How I started using Pinterest

In August 2021, I did two things on Pinterest. The first was that I created a private Pinterest account for my personal use. Thanks to the last year and a half of lockdown cooking, my interest in both saving and trying out new recipes had multiplied tenfold. While I prefer to use the Pocket app for bookmarking articles I find useful, I figured Pinterest would be way better for me to save recipes that I was keen on trying out. The other category that fascinated me from the bookmarking angle was home decor and home improvement.

An Interesting Insight

Now, bear in mind that I am at a very unique stage on my personal business journey, so what I say here may or may not apply to you. Given that I had started moving away from seeing Pinterest as a traffic tool, I started enjoying the platform once again. I was no longer stressed about the algorithm, the number of views on my pins, or the number of outbound clicks (which tell you how many people actually landed on your website through the platform).

Ignoring the Algorithm

Again, this is a bit of a dicey experiment so try it at your own risk. Last month, I wrote a post on Instagram explaining why I don’t follow any of the popular marketing practices advocated — using hashtags, posting at the best times of day or making Instagram reels.

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Shailaja V

I’m a content & productivity coach with over 14 years of writing, blogging and social media experience. Read my story & more about my work here.

For creators; by a creator. I teach people how to write consistently, build deep connections & be intentional with their time. More here: www.shailajav.com/

For creators; by a creator. I teach people how to write consistently, build deep connections & be intentional with their time. More here: www.shailajav.com/