Hi, I am Shailaja V from Bangalore, India. I am a blog and social media coach who helps content creators grow an organic and engaged audience for their work, while tapping into the passion that drives their business.

I’ve been blogging and writing since 2007 and it’s been quite the journey.

Some of my core areas of writing include:

  • Mindful Productivity
  • Authentic social media growth
  • Practical time management tips for women business owners
  • Cultivating deep connections with an audience
  • Useful Blogging Tips

Let’s connect/chat via:


It has nothing to do with motivation

Photo by Gift Habeshaw on Unsplash

As business owners in the digital space, one of the best ways to connect with our audience, our community, and our potential clients is through the art of content creation. However, most content creators face a rather huge stumbling block when it comes to creating content: Consistency.

They know that consistent content will help them; it will serve their readers, it will improve visibility for their work, and strengthen their writing muscle. But they lack the drive, motivation, or energy to create content on a regular rhythm.

But, here’s the thing. Consistency has nothing to do with willpower, strength, or…


And I say this as a social media coach

Photo by Sara Kurfeß on Unsplash

After 10 years, 5000+ followers and way too many tweets to count, it’s time for a change.

I also realize the absolute irony about posting this article on Medium, which is owned by Twitter and I can hear the sniggers in the background. That’s okay.

There’s a second level of irony, by the way. For two years running (2016 and 2017), I was awarded ‘Best Use of Twitter’ by a women’s digital platform, aimed at amplifying women’s voices in the microblogging space.

But, just hear me out.


Why it’s a powerful tool for personal growth

Photo by Kerri Shaver on Unsplash

I started blogging nearly 14 years ago, in August 2007, just a year after my daughter was born. If you ask me now why I started blogging, it was thanks to three people — my daughter, my husband, and my mom.

What started as a journal for me to talk about my life as a parent quickly evolved into this safe space for me to share my parenting failures and seek succor from fellow parents who were on similar journeys.

My readers and I became friends — deep, close, personal friends, who could talk about so much without being judged.

My Daughter’s Birth


Even though I don’t qualify for the Medium Partner Program

Photo by Corinne Kutz on Unsplash

Writers need to be paid. I fully endorse and support this idea, as a writer myself.

However, as a writer based in India, I don’t qualify for the Medium Partner Program.

That means that even if an article of mine goes viral (it hasn’t) or gets an incredible number of claps (no, that hasn’t happened either), I won’t be eligible to receive payment for any of that.

In fact, in August 2019, I tweeted this out:

But today, in 2021, not only do I write on Medium, I also have a Medium membership.

Since I don’t qualify for MPP…


The hurtful moments are powerful life lessons

Photo by Darya Ogurtsova on Unsplash

“It doesn’t matter what I say; you’re still going to find fault with me anyway.”

These words punched me in the gut and knocked the wind out of my system. I stared at my 14-year-old who looked back at me with defiance, willing me to challenge the statement.

At that moment, I just looked away while she rolled her eyes and shut her door.

When I started blogging in 2007, it was as a mom blogger. My blog used to be called Diary of a Doting Mom.

In 2013, I started a series called ‘Yelling Less’ on my blog and…


It changed my life in so many subtle but significant ways

Photo by Jon Tyson on Unsplash

In November 2001, I was officially diagnosed with severe clinical depression and bipolar disorder. It got so bad that I came close to harming myself. Twice.

While I was going through the motions on a day-to-day basis, one thing that stood out starkly from that entire otherwise foggy period was a meeting I had with my spiritual Guru.

I was broken, shaken and in no fit condition to speak. He looked at me with infinite kindness in his eyes and said:

“You have disappointments because you have expectations.”

Such a simple statement but what an utterly profound one.

This is…


I’ve been doing it all my life

Photo by Ksenia Makagonova on Unsplash

Would you like to catch the movie tomorrow afternoon? It’s the first day, first show! Will be amazing.

I looked up at my friend as she asked me this question. It was 1998 and I was in my third year of college. Until then I had never actually caught a ‘first day, first show’. I didn’t even know it was a thing.

Wait, you could stand in line, get the first set of tickets as the box office opened, and be there to cheer for your favourite movie star as they appeared on screen in the new movie? Who knew!


The stillness we all need in a noisy world

Photo by Joanna Kosinska on Unsplash

It’s funny. When I went looking for images to share with this post, I found pictures of serene landscapes, snowy white mountains and endless beaches as far as the eye could see.

But it was this particular picture that caught my eye because it captures exactly what stillness means to me these days.

Sitting on my couch, reading a book and sipping on my lemon tea (although the beverage in question can change, of course).

I’ve had a rather whirlwind presence as a blogger which began as a very tiny flutter in the wind in late August, 2007. …


Possibly; but something else matters a whole lot more

Photo by Tachina Lee on Unsplash

How many writing coaches have you had? How many of them tell you that niche matters, especially if you want to make it as a writer?

They aren’t wrong; but they aren’t completely right either.

The truth is, the more you worry about getting your niche right, the harder it is for you to just start writing. Instead, here are 3 things I want you to try the next time you sit down to write something.

Show up consistently and write on a variety of topics

Writer’s block is a myth. I’ve mentioned this before, several times. Motivation? it’s an even bigger myth.

Most writers don’t wait for motivation to…

Shailaja V

Blog & Social Media Coach; Articles on organic audience growth, writing, slow business, productivity & parenting. Free newsletter: www.shailajav.com/newsletter

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