I’ve never baked a thing in my life, until yesterday. In my mind, baking was this unattainable goal reserved for those people in the culinary space who were established chefs and bakers extraordinaire. Why would I want to challenge that status quo?
And then, yesterday happened. You may be wondering why yesterday was different and it’s actually a bit of a hilarious story.
My husband and teen daughter woke up and started talking about the world-famous Einstein Bros’ Bagels. The man had lived in the US and one of his standard breakfast items used to be bagels and cream cheese.
It’s the oldest trick in the digital marketing playbook: At the end of your post, at the beginning of your video, in the middle of your content, remind people to ‘like, comment, share or subscribe’ to your work.
You’ve seen it and you’ve probably done it too. I know I have. Because I believed that this was the only way to do it. I was encouraged to pursue this line of marketing by every digital marketer and coach out there.
Somewhere along the way, though, and especially after I started following the principles espoused by my own coach George Kao…
I recently finished reading the book Indistractable by Nir Eyal and if I were to show you the highlights and the notes I’ve been making, you’d tell me “Just highlight the whole book, why don’t you?”
But this one paragraph from the book is worth sharing and worth reminding ourselves of:
By aligning our behaviours to our identity, we make choices based on who we believe we are. By thinking of yourself as indistractable, you empower yourself through your new identity.
Why do we tend to squander both time and energy? It’s because they are both intangible.
I’ve been reflecting on this question this past week, especially given how much more creative work I managed to get done in just 5 days.
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time.”
— Bruce Springsteen
A couple of weeks ago, a client of mine scheduled a follow-up session on SEO with me. Her last session was in June 2020. That’s right. The two sessions were nearly a year apart.
When we began session 2, she had this wide grin on…
My work as a coach in the digital marketing space is inextricably interwoven with email. For reasons of sanity and streamlining, I prefer if I receive any and all communication from clients through email. Even when potential clients send me enquiries over social media, the next step is nudging them towards following up with me via email.
But there’s a catch.
Email can become a trap for us to sink into, without realizing the pitfalls that come with it. …
Some days I have this overwhelming urge to share a message straight from the Universe the moment it manifests in my consciousness🤩
Yesterday, I launched my podcast, but here’s what you don’t know.
I’ve been sitting with the idea for over a year, ever since I casually asked my audience about it on Instagram, in fact. I shrugged it aside because I didn’t believe I was ready.
Then, yesterday, I woke up and there was this persistent, gentle message in my head- a Higher Power- that nudged me forward. It kept whispering:
It’s time. You can do this. …
In November 2017, when I pivoted my blog towards a different niche, it was a learning experience like no other. I started as a parenting blogger and stuck to that space for over a decade. But when I moved into the idea of blogging and social media marketing, things had to shift, and naturally so.
Today, three and a half years later, I wish I hadn’t focused on so many of the things that led me down the wrong path. Let me explain.
As bloggers, one of the things we are told to improve is the traffic to our site…
*Trigger warning: Mental health/Covid-19
It’s the second wave of Covid-19 in India right now and everywhere I turn, I see one of two things:
This also means that every time I read these things, my anxiety gets triggered. As someone who suffered (and recovered) from severe clinical depression, bipolar disorder & schizophrenia this isn’t easy to write.
First, I am not a mental health expert. I’ve never claimed to…
In the first 4 months of 2021, I’ve managed to do the following without too much effort:
I’ve also managed to keep a steady revenue coming in from my business through my…
As business owners in the digital space, one of the best ways to connect with our audience, our community, and our potential clients is through the art of content creation. However, most content creators face a rather huge stumbling block when it comes to creating content: Consistency.
They know that consistent content will help them; it will serve their readers, it will improve visibility for their work, and strengthen their writing muscle. But they lack the drive, motivation, or energy to create content on a regular rhythm.
But, here’s the thing. Consistency has nothing to do with willpower, strength, or…