And why it’s okay!

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Photo by Solen Feyissa on Unsplash

As someone who teaches people about email marketing and sending newsletters (yes, they are two different things), this is a question I get asked often.

How do you not take it personally when someone unsubscribes from your email list?

I always ask people to view this from a space of compassion instead of hurt or as a personal attack. When we approach this from a sense of anxiety, it feeds off itself and makes you believe that what you are doing is wrong and/or sending incorrect signals to your readers.

Instead, let’s put on the lenses of compassion and look at the situation. The easiest way to do this is to put yourself in the shoes of the person who hit that ‘unsubscribe’ link in your email. …

A curious thing that later gave me much clarity

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Photo by Kate Torline on Unsplash

Back in July 2020, I removed the Instagram app from my phone and vowed not to add it back until 2021. There were a number of reasons for this decision- chief among them being both distraction and FOMO(the Fear Of Missing Out)- but I was very happy to have made this choice.

I even wrote a detailed post about the decision here on Medium which was picked up by The Startup and featured.

In November 2020, I began to add the app back every Saturday for a brief period of time, in order to connect with my audience via short video snippets, either on the app itself or via IGTV. …

It makes a world of difference

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Photo by Debby Hudson on Unsplash

I know what you’re thinking. Who, in their right mind, is going to add a note to ‘Read 3 pages before bed’ on their calendar? Isn’t it something that comes naturally to people?

But the fact is, in an already over-saturated world of digital distractions coupled with the never-ending list of chores and commitments, we forget about something as simple as leisure time.

As a working mom or a work-from-home mom, this is one thing I’ve had a tendency to overlook in the past.

We’re so focused on ensuring other people are taken care of that we forget to take care of ourselves.⠀ …

Here are 5 tips to overcome that fear

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Photo by Alice Dietrich on Unsplash

Short answer: Don’t overthink it.

Don’t let the fear of looking messy stop you from doing what you enjoy and love. Hidden inside the mess is our true and authentic self. The self that glows, joyously and honestly.

But if that isn’t enough to help you out, here are 5 simple tips to overcome the fear of content creation.

Know that your content is valuable

The reason so many of us hold back from content creation is because we don’t think our feeds are pretty enough or that we don’t have enough to say. Take my advice and my painful past experience. Don’t worry about it. Just because most people have a gorgeous feed with the perfect lighting does not mean your content does not have value. Put it out there. …

They focus on one important thing

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Photo by Markus Winkler on Unsplash

Last night, I conducted my monthly group coaching call with my clients.

Soon after the session, I sent out a feedback form (as always) to check if there was anything that they wanted to share feedback on.

This can range from bouquets (what they enjoyed, any A-Ha moments that gave them clarity) to brickbats (kind ones, where they shared what didn’t work and what could be improved upon).

But it was only this morning that I woke up to one of the best messages from one client, who incidentally also attended the group session.

And started following my heart

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Photo by Jakob Owens on Unsplash

It only took me a little over 2.5 years; but better late than never, right?

Those of you who’ve been reading my posts here on Medium know my stance on why I don’t recommend blog hopping anymore.

But a lot of you may not know that I also stopped following a lot of ‘best practices’ in my niche: making money through digital marketing/income generation through one’s blog.

In 2018, March, I did what most people did when they’d decided to branch out into using their blog as a revenue generation model. I signed up for newsletters and followed the experts.

In particular, I followed the ones who talked about making loads of money from their blogs, the ones who spoke about getting tons of traffic from search engines and social media and the ones who insisted that sales funnels were the key to money at the end of the mythical rainbow. …

True story

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Photo by Francesco Gallarotti on Unsplash

In July 2020, I changed the way I began to approach my business. It was time to stop chasing things that didn’t bring me joy (or clients) and work instead on things that did.

It also made me realize that I was happiest when I wrote regularly, so I did that as well. I took a break from social media (chiefly, Instagram) and turned to writing daily on Medium.

And true to form, growth happened: on both counts.

As I wrote more regularly, I fell back in love with the idea of writing for its own sake. I wasn’t worried about how many people read what I wrote, how many claps I received on my posts or even how many people saw the fact that I’d updated my Medium blog. …

3 Tiny tips that will ensure you stick with any habit

A tiny startrooper toy placed on the sand
A tiny startrooper toy placed on the sand
Photo by Daniel Cheung on Unsplash

Every habit that lasts beyond a set time frame has this amazing thing in its favor.⠀

It started small. In other words, it was ‘tiny’, ‘micro’ or ‘atomic’ in nature.⠀

Now I know you may be thinking: “How does a tiny habit change anything? I don’t see a difference.”⠀

Last week, I took on the Tiny Habits 5-day challenge by B.J. Fogg, the author of the Tiny Habits book and the website by the same name

Even James Clear, in his book Atomic Habits, emphasizes this and in my own experience, I’ve seen how well it works.

Fogg’s 5-day challenge is so simple that you’d be smiling when you fill out your habits recipe. …

Ask these 5 questions

Woman seated before a laptop with a pencil between her teeth
Woman seated before a laptop with a pencil between her teeth
Photo by JESHOOTS.COM on Unsplash

We’ve all been there: On the precipice of indecision.

Should we buy a course? And if we do, what do we hope to get out of it?

I’ve addressed this before in a more detailed post on my blog and it’s in my niche, blogging courses.

Read it here: Are paid blogging or content courses worth it?

In today’s article, I’m going to summarize it into 5 important questions that you must ask before you decide to invest in any course.

Q 1: Does it align with your current goal?

The correct answer to this question lies with you. So many of us end up buying a course because it’s on sale or because a friend of ours in the same niche, bought it and recommended it to us. …

*Hint: It’s not about finding time at all

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Photo by Rachael Crowe on Unsplash

It’s the dawn of a new year. It’s that time of the year when we make resolutions and set goals.

And yet, research will tell you that most people have given up on their goals and resolutions by the third week of January and if not, then by early February. Want to know how many?

92% of people. That’s right.

Then what is it that sets the other 8% apart? How can you ensure that you don’t fall into the larger bracket?

Now, at the age of 43 (well, almost there), I’ve figured out why some people stick with their goals and follow through, come what may. …


Shailaja V

Blog Coach & Writer on Productivity & Authentic Branding. Words in The Startup, Ingenious Piece, The Innovation, Data Driven Investor.

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